ABOUT
BIO
Caden Macfarlane is a creative producer with over five years of experience leading photo and video productions from concept through delivery. Originally from the US and currently based in London, he has built his career working across global brands in beauty, lifestyle, and fashion.
His work spans campaigns, social content, editorial, and large-scale multi-channel productions — managing everything from shoot logistics and budgets to on-set creative direction and post-production. He brings a strong visual sensibility, an obsessive attention to detail, and a calm, solutions-oriented approach to every project.
Caden thrives in fast-paced, collaborative environments where creative ambition and operational precision are both required. He is equally comfortable leading a production independently and working as part of a larger creative team — building strong relationships with photographers, stylists, directors, and brands along the way.
He is always looking for the next project worth making. Get in touch.
EXPERTISE
TALENT BOOKING
Securing top-tier talent across all necessary fields, including photographers, videographers, wardrobe stylists, prop specialists, models, makeup artists, hair stylists, and more. I maintain seamless communication channels to ensure that every contributor is fully aligned with the project’s vision, from start to finish.
PROP & WARDROBE SOURCING
Transforming creative concepts into reality by curating props and wardrobe that perfectly align with the client’s vision. I collaborate closely with stylists, utilizing shot lists and mood boards to source unique pieces that enhance the narrative and visual impact of each project.
Location Scouting
Identifying and securing exceptional locations that align with both the aesthetic and logistical requirements of each project. I evaluate locations for visual appeal, cost-effectiveness, and practical feasibility, selecting settings that elevate the creative direction.
BUDGETING
Providing precise and reliable budget estimates for projects of varying scales. I meticulously oversee financial planning to ensure that every aspect of production adheres to budget constraints without compromising on quality or creative integrity.
SCHEDULING
Crafting meticulously detailed shoot schedules, call sheets, and shot lists to guarantee punctuality, efficiency, and a seamless workflow. My approach ensures that every shoot runs smoothly, covering all planned shots with precision and maximizing productivity.
ART DIRECTION
Overseeing the artistic direction at every stage to maintain a cohesive vision and bring the concept to life. I manage each creative element with meticulous attention to detail, ensuring that the project resonates with the intended message and visual style.
